Hiring people who excel in areas where you lack expertise is a smart strategy for building a well rounded, contributing and high performing team, so consider this do you need;


✅Someone that can do what you can’t do or;

✅Do you need someone to do what you are doing but shouldn’t be doing


If you take a moment and think about what you need, which one of the above is it (it can also be a combination of both so don’t worry if you're thinking; yes to both of those).

As a business owner, hiring someone who can do what you CAN’T has several advantages and can contribute to the overall success and growth of your business. Here are some reasons why you might consider hiring people with complementary skills:


Expertise and Specialization:

    • Hiring someone with expertise in areas where you lack skills allows your business to tap into that knowledge. This can lead to more efficient problem-solving and better decision-making in specific domains; it also frees up your time and enables shared learning and skill development for yourself and your team.

Increased Productivity, Efficiency and Quality:

    • A team with diverse skills and strengths can handle a broader range of tasks and responsibilities, they can also perform more efficiently and at a higher quality given their area of expertise. This increased productivity can lead to faster project completion, improved efficiency, customer satisfaction and better overall performance which has a positive impact on your business reputation.

Innovation, Creativity, Adaptability and Flexibility:

    • Diverse perspectives and skills foster innovation and creativity. Bringing in people with skills different from your own and others in your business can lead to unique solutions, creative ideas, and a competitive edge in the market. They can also navigate situations that may require you to pivot.

Well-Rounded Team:

    • Building a team with a variety of skills creates a well-rounded workforce. This balance ensures that your business can address a wide range of needs and challenges, promoting stability and sustainability.


Last but not least my top 3 reasons for business owners to hire people that are smarter than us in a particular area are:


Focus on Core Competencies:

    • Hiring someone smarter than us in areas where we lack proficiency allows us to focus on our core competencies. Ensuring we can dedicate our time and energy to strategic business activities while relying on others to handle other tasks.


    • As our business grows, hiring people with diverse expertise positions our company for scalability, allowing us to adapt to changing demands and even enter new markets.

Strategic Partnerships:

    • As our business grows, hiring people with diverse expertise positions our company for scalability, allowing us to adapt to changing demands and even enter new markets.

How do you hire someone who has skills you may not even be able to understand?

Here’s a few considerations to help you hire people who are smarter than you in a specific area:


Know Your Weaknesses:

    • Reflect on your own skills. Think about the areas where you lack expertise or where you believe someone else could bring more value. Don’t let your ego tell you you know everything and you're the only one who can do this job.

Define the Role:

    • Clearly outline the responsibilities, qualifications, and skills required for the role. This will help you communicate effectively with potential candidates. You might need help from an expert like an agency or someone who knows the area better than you do, there are many ways to find the key elements of a role, you don’t have to have all the answers.

Seek Expertise:

    • Leverage your professional network and seek referrals. Colleagues, industry contacts, or friends may know people with the skills and experience you're looking for. You know how much I value a referral so ask around, ask for help you would help someone that asked you for help.

Collaborate in the Hiring Process:

    • Involve your team members and other professionals in the hiring process, especially those who have expertise in the area you're hiring for. Their insights can help you make more informed decisions.

Ask Relevant Interview Questions:

    • Craft interview questions that assess not only technical skills but also cultural fit and the ability to contribute positively to your team. Behavioral questions can reveal a candidate's problem-solving skills and work approach and don’t forget to look for candidates who have a proven track record of success in the specific areas where you need support. This might include relevant experience, education, or a portfolio of successful projects. 

Remember, building a strong team is about complimenting each other's strengths and weaknesses. Embrace the diversity of skills within your team to achieve collective success.  


“Having like minded people is not always what we need,
sometimes we need those with minds that will compliment and challenge ours”

Heather Disher


An old story comes to mind about Henry Ford (yes, the Founder of the Ford Motor Company) he was in court and was being asked a number of questions that he didn’t know the answer to. Long story short he grew frustrated and suggested that the answers to these questions could be answered if he was permitted to contact his people. Why because, Henry Ford hired the best and brightest minds he could at the time, he wanted people smarter than him; he might own the business and have the drive (no pun intended) to take the company further than horse drawn carriage as transport; to do that he knew that he needed ideas and solutions other than his own.  


So as you consider your team, who you would reach out to answer a question and where you might have a skill gap or where you might need some support with ideas and delivery in a particular area of your business, consider hiring better and smarter than you!


Until next time. Stay fabulous!


CEO and Managing Partner

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